I am an experienced Industrial Designer and Brand Strategist with a passion for purposeful design that creates real value for people. I specialise in Brand Strategy, Brand Development, Design Strategy and Industrial Design for startups. I have a thorough understanding of startup strategies, user-desirability principles, business drivers, manufacturing constraints and sustainability targets. My expertise is Strategic Design Thinking with a strong focus on human-centred design, behaviour science techniques and hardware development.

I am originally from Hungary however, I have lived in many places across Europe, a bit in Singapore and 15 years in London, UK. Beyond design I am into history, politics, mobility and tech. Whenever I can, I love exploring the world on my motorbike.